<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Home Brand Growth Lab</title><link>https://homegrowth.globalsiriusmc.com/</link><description>Growth systems for furniture, renovation, smart-home, and home-service brands across search, social, email, messaging, B2B sales, CRM, and automation.</description><language>en-US</language><item><title>Analytics: Owner Audit</title><link>https://homegrowth.globalsiriusmc.com/articles/analytics/checklist/</link><guid>https://homegrowth.globalsiriusmc.com/articles/analytics/checklist/</guid><pubDate>Wed, 21 Apr 2027 00:42:00 GMT</pubDate><description>Quick answer Treat analytics as an operating decision. Establish a baseline for event taxonomy, UTM, and source; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Analytics: Growth Experiment</title><link>https://homegrowth.globalsiriusmc.com/articles/analytics/growth/</link><guid>https://homegrowth.globalsiriusmc.com/articles/analytics/growth/</guid><pubDate>Sun, 18 Apr 2027 00:31:00 GMT</pubDate><description>Quick answer Treat analytics as an operating decision. Establish a baseline for event taxonomy, UTM, and source; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Analytics: Style Comparison</title><link>https://homegrowth.globalsiriusmc.com/articles/analytics/comparison/</link><guid>https://homegrowth.globalsiriusmc.com/articles/analytics/comparison/</guid><pubDate>Fri, 16 Apr 2027 00:20:00 GMT</pubDate><description>Quick answer Treat analytics as an operating decision. Establish a baseline for event taxonomy, UTM, and source; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Analytics: Failure Modes</title><link>https://homegrowth.globalsiriusmc.com/articles/analytics/mistakes/</link><guid>https://homegrowth.globalsiriusmc.com/articles/analytics/mistakes/</guid><pubDate>Wed, 14 Apr 2027 00:09:00 GMT</pubDate><description>Quick answer Treat analytics as an operating decision. Establish a baseline for event taxonomy, UTM, and source; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Analytics: Case Breakdown</title><link>https://homegrowth.globalsiriusmc.com/articles/analytics/case/</link><guid>https://homegrowth.globalsiriusmc.com/articles/analytics/case/</guid><pubDate>Sun, 11 Apr 2027 00:58:00 GMT</pubDate><description>Quick answer Treat analytics as an operating decision. Establish a baseline for event taxonomy, UTM, and source; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Analytics: Operator Toolkit</title><link>https://homegrowth.globalsiriusmc.com/articles/analytics/tools/</link><guid>https://homegrowth.globalsiriusmc.com/articles/analytics/tools/</guid><pubDate>Fri, 09 Apr 2027 00:47:00 GMT</pubDate><description>Quick answer Treat analytics as an operating decision. Establish a baseline for event taxonomy, UTM, and source; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Analytics: Operating SOP</title><link>https://homegrowth.globalsiriusmc.com/articles/analytics/sop/</link><guid>https://homegrowth.globalsiriusmc.com/articles/analytics/sop/</guid><pubDate>Wed, 07 Apr 2027 00:36:00 GMT</pubDate><description>Quick answer Treat analytics as an operating decision. Establish a baseline for event taxonomy, UTM, and source; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Analytics: Metrics Playbook</title><link>https://homegrowth.globalsiriusmc.com/articles/analytics/metrics/</link><guid>https://homegrowth.globalsiriusmc.com/articles/analytics/metrics/</guid><pubDate>Fri, 02 Apr 2027 00:14:00 GMT</pubDate><description>Quick answer Treat analytics as an operating decision. Establish a baseline for event taxonomy, UTM, and source; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Analytics: Business Model</title><link>https://homegrowth.globalsiriusmc.com/articles/analytics/model/</link><guid>https://homegrowth.globalsiriusmc.com/articles/analytics/model/</guid><pubDate>Wed, 31 Mar 2027 00:03:00 GMT</pubDate><description>Quick answer Treat analytics as an operating decision. Establish a baseline for event taxonomy, UTM, and source; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Sales Automation: Owner Audit</title><link>https://homegrowth.globalsiriusmc.com/articles/sales-automation/checklist/</link><guid>https://homegrowth.globalsiriusmc.com/articles/sales-automation/checklist/</guid><pubDate>Sun, 28 Mar 2027 00:52:00 GMT</pubDate><description>Quick answer Treat sales automation as an operating decision. Establish a baseline for trigger, lead routing, and qualification; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Sales Automation: Growth Experiment</title><link>https://homegrowth.globalsiriusmc.com/articles/sales-automation/growth/</link><guid>https://homegrowth.globalsiriusmc.com/articles/sales-automation/growth/</guid><pubDate>Fri, 26 Mar 2027 00:41:00 GMT</pubDate><description>Quick answer Treat sales automation as an operating decision. Establish a baseline for trigger, lead routing, and qualification; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Sales Automation: Style Comparison</title><link>https://homegrowth.globalsiriusmc.com/articles/sales-automation/comparison/</link><guid>https://homegrowth.globalsiriusmc.com/articles/sales-automation/comparison/</guid><pubDate>Wed, 24 Mar 2027 00:30:00 GMT</pubDate><description>Quick answer Treat sales automation as an operating decision. Establish a baseline for trigger, lead routing, and qualification; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Sales Automation: Failure Modes</title><link>https://homegrowth.globalsiriusmc.com/articles/sales-automation/mistakes/</link><guid>https://homegrowth.globalsiriusmc.com/articles/sales-automation/mistakes/</guid><pubDate>Sun, 21 Mar 2027 00:19:00 GMT</pubDate><description>Quick answer Treat sales automation as an operating decision. Establish a baseline for trigger, lead routing, and qualification; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Sales Automation: Case Breakdown</title><link>https://homegrowth.globalsiriusmc.com/articles/sales-automation/case/</link><guid>https://homegrowth.globalsiriusmc.com/articles/sales-automation/case/</guid><pubDate>Fri, 19 Mar 2027 00:08:00 GMT</pubDate><description>Quick answer Treat sales automation as an operating decision. Establish a baseline for trigger, lead routing, and qualification; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Sales Automation: Operator Toolkit</title><link>https://homegrowth.globalsiriusmc.com/articles/sales-automation/tools/</link><guid>https://homegrowth.globalsiriusmc.com/articles/sales-automation/tools/</guid><pubDate>Wed, 17 Mar 2027 00:57:00 GMT</pubDate><description>Quick answer Treat sales automation as an operating decision. Establish a baseline for trigger, lead routing, and qualification; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Sales Automation: Operating SOP</title><link>https://homegrowth.globalsiriusmc.com/articles/sales-automation/sop/</link><guid>https://homegrowth.globalsiriusmc.com/articles/sales-automation/sop/</guid><pubDate>Sun, 14 Mar 2027 00:46:00 GMT</pubDate><description>Quick answer Treat sales automation as an operating decision. Establish a baseline for trigger, lead routing, and qualification; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Sales Automation: Metrics Playbook</title><link>https://homegrowth.globalsiriusmc.com/articles/sales-automation/metrics/</link><guid>https://homegrowth.globalsiriusmc.com/articles/sales-automation/metrics/</guid><pubDate>Wed, 10 Mar 2027 00:24:00 GMT</pubDate><description>Quick answer Treat sales automation as an operating decision. Establish a baseline for trigger, lead routing, and qualification; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Sales Automation: Business Model</title><link>https://homegrowth.globalsiriusmc.com/articles/sales-automation/model/</link><guid>https://homegrowth.globalsiriusmc.com/articles/sales-automation/model/</guid><pubDate>Sun, 07 Mar 2027 00:13:00 GMT</pubDate><description>Quick answer Treat sales automation as an operating decision. Establish a baseline for trigger, lead routing, and qualification; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Landing Page: Owner Audit</title><link>https://homegrowth.globalsiriusmc.com/articles/landing-page/checklist/</link><guid>https://homegrowth.globalsiriusmc.com/articles/landing-page/checklist/</guid><pubDate>Fri, 05 Mar 2027 00:02:00 GMT</pubDate><description>Quick answer Treat landing page as an operating decision. Establish a baseline for message match, hero, and proof; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item><item><title>Landing Page: Growth Experiment</title><link>https://homegrowth.globalsiriusmc.com/articles/landing-page/growth/</link><guid>https://homegrowth.globalsiriusmc.com/articles/landing-page/growth/</guid><pubDate>Wed, 03 Mar 2027 00:51:00 GMT</pubDate><description>Quick answer Treat landing page as an operating decision. Establish a baseline for message match, hero, and proof; calculate the direct and hidden cost; test one controllable change; and decide in advance what result would justify scaling, revising, or stopping.</description></item></channel></rss>